WE ARE 1•2•1 INSIGHTS BRAZIL
We do projects grounded in the Brazilian socio-cultural context - allowing Global brands to understand the multiple regional nuances of this country of continental proportions!
We help international brands to design the best strategic and actionable decisions
1•2•1 Insights Brazil operates in several Consumer Behavior areas, in order to bring insights that can assist brands and companies who want to establish themselves in the Brazilian market and make strategic decisions.
We are able to operate in specific gaps or develop strategies together with our clients, providing a specialized consultancy and actionable guidance, and always contextualized this according to the local culture and habits.
OUR MISSION
To reduce the distance between the international markets and Brazil, and to fill gaps that often hinder the decision-making process due to unawareness of the entire scenario where a brand, product or service operates.
We are passionate professionals! We love to add secondary data to our studies, trends and how consumer behavior varies in different scenarios, according to different regions, in a local perspective manner. More than research professionals, we are agents who identify and help disseminate local trends.
1•2•1 PURPOSE
EXCELLENCE & SECURITY
Constant updates to be in full compliance with LGPD/GDPR, ESOMAR, ABEP (national body)
PARTNERSHIP & FLEXIBILITY
Throughout the process – from briefing to results – with people who understand that each project is unique
AGILITY
Agile responses and adjustments throughout the projects, so recommendations can be quickly implemented
METHODOLOGIES
We have a wide range of expertise in Consumer Behaviour and Service segments. When appropriate to maximize the quality and cost effectiveness of the project we opt for combined methodologies – using the latest high tech solutions available to reach out targets, especially considering consumers who are already born digital.
QUALITATIVE RESEARCH
Our team of moderators and analysts can really make the difference!
1-2-1 DESK DEEP DIVE
Secondary data collected from numerous sources according to the scope of the project. Helps with the granularity of details a study needs
1-2-1 DIGITAL
Online communities with high engagement level to get to know consumer practices – from their day to day life to our projects
1-2-1 GROUP SESSIONS
Online or F2F discussion groups of 6-8 participants to get different views of a specific subject. Moderated by our experts in group engagement!
1-2-1 IN DEPTHS
Online or F2F in depth interviews conducted in a way that even the most sensitive subjects feel like a simple conversation
QUANTITATIVE RESEARCH
We work with highly experienced research professionals and the most up-to-date techniques!
CHATBOTS FOR RESEARCH
Collecting great data for all targets in an agile, modern and interactive way with conversational chatbots (On The Go partnership)
ULTIMATE 1-2-1 CX JOURNEY
Understanding consumers in numerous touchpoints, providing a 360 view on how brands can in fact be more consistent throughout their presence in consumer’s lives
INNOVATION 1-2-1
New product and concept testing, co-creation workshops, involving the best of qual and quant researchers
1-2-1 TRACKING
Brand tracking with customized service which we love to give
We are aligned with leading local and global trends, and we have extensive experience in Technology, Social Media, Pharma, Beauty, Foods & Beverages, Automotive and Telecom
Do you have a business issue? Would you like to operate in the Brazilian market efficiently, in the long run?
Contact us!
WHO WE ARE
WHO IS KAREN?
Psychologist and Communicator by training, Researcher by profession, Student of all human behaviors and motivated by passion (…)
WHO IS LIGIA?
Language specialist and trained qualitative researcher with over 15 years of experience in the industry, innovative thinking with (…)